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Now, worldrenowned marketing strategists al ries and jack trout have reunited to present this special 20 th anniversary annotated edition, featuring the latest, most powerful tactics and a fresh perspective on why marketing warfare is even more crucial for todays companies. Marketing warfare by al ries and jack trout mcgrawhill book company 216 pp. The dos and donts of marketing warfare vertical response blog. They cite the rise of the global economy as one reason their marketingwarfare analogy is more apropos than ever.
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